VP, Licensing
New York, NY
Full Time
Experienced
As the world’s largest producer of groundbreaking live entertainment, RWS Global creates meaningful connections and customized experiences spanning from theatrical productions to events, multimedia and more. In 2024, the entertainment leaders expanded capabilities into live sporting events with the introduction of RWS Global Sports.
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
Job Summary
Reporting directly to the Head of Business Development, RWS Global, and CEO CAMP, the VP of Licensing will lead the strategic growth of licensing initiatives for RWS Global and CAMP, an innovative retailer known for combining shopping and play to create memorable family experiences. In collaboration, RWS Global and CAMP aim to expand IP-driven, immersive retail experiences and consumer products globally. This role will manage relationships with studios and IP clients, securing new partnerships and optimizing existing ones to enhance licensed properties within CAMP stores and other RWS Global offerings. The VP of Licensing will also develop strategies for licensing the CAMP brand, support broader licensing efforts for RWS Global experiences, and oversee sponsorship initiatives, working closely with business development, marketing, production, and operations teams to drive revenue growth
Roles and Responsibilities
Company Benefits
Salary: $125k – 150k
Status: Mobile (3 days in the office, 2 days remote)
Diversity and Inclusion Statement
DIVERSE IS WHO WE ARE
Way more than a box to check, diversity is core to RWS Global culture. We value it, promote it, protect it and hire it. All differences are welcome here. We know for a fact that each employee’s individual background, life experiences, knowledge, self-expression and capabilities are a contribution to our culture, as well as our reputation and achievements.
So bring all of who you are, no questions asked.
Headquartered in New York, London, Cincinnati and Sydney with dedicated RWS Studios in NYC and the UK to serve its vast talent pipeline and client base, RWS Global serves major brands and corporations, theatres, cruise lines, sports properties, live venues, parks, resorts and more. Offering end-to-end services from ideation to operations, RWS Global’s team of world-class designers, creators, producers and visionary talent provide unrivaled scale, producing over one million live moments every day and employing over 8,000 individuals worldwide.
The RWS Global roster of clients includes Apple, Azamara, The Coca-Cola Company, Commonwealth Games, Crayola, Europa-Park Resort, Ferrari World Abu Dhabi, The FRIENDS™ Experience by Original X Productions, Hard Rock Resorts, Hershey Entertainment & Resorts, Holland America Line, Iberostar Hotels & Resorts, International Cricket Council, Invictus Games, Lionsgate, Marella Cruises, MSC Cruises, Roompot, Rugby World Cup, Six Flags, Space Center Houston, TUI Group, Vera Wang, Warner Bros., Disney’s The Lion King on Broadway, Chicago the Musical, Christmas Spectacular Starring the Radio City Rockettes and more. For more information, visit rwsglobal.com.
Job Summary
Reporting directly to the Head of Business Development, RWS Global, and CEO CAMP, the VP of Licensing will lead the strategic growth of licensing initiatives for RWS Global and CAMP, an innovative retailer known for combining shopping and play to create memorable family experiences. In collaboration, RWS Global and CAMP aim to expand IP-driven, immersive retail experiences and consumer products globally. This role will manage relationships with studios and IP clients, securing new partnerships and optimizing existing ones to enhance licensed properties within CAMP stores and other RWS Global offerings. The VP of Licensing will also develop strategies for licensing the CAMP brand, support broader licensing efforts for RWS Global experiences, and oversee sponsorship initiatives, working closely with business development, marketing, production, and operations teams to drive revenue growth
Roles and Responsibilities
- Develop and maintain strong relationships with studios, IP holders, and key partners.
- Serve as the primary liaison between RWS Global/CAMP and external licensors, ensuring alignment of goals and objectives.
- Negotiate and secure new licensing agreements to expand the portfolio of licensed properties.
- Identify and evaluate new licensing opportunities that align with the brands and business goals of RWS Global and CAMP.
- Develop and implement comprehensive licensing strategies to drive revenue growth and enhance brand presence.
- Collaborate with internal stakeholders to create and execute launch plans for new licensed products and experiences.
- Work closely with business development teams to identify market trends and consumer preferences.
- Partner with marketing and promotions teams to develop and execute campaigns that maximize the visibility and appeal of licensed properties.
- Coordinate with production and operations teams to ensure seamless integration of licensed content into CAMP locations and RWS Global projects.
- Drive revenue growth through innovative licensing deals and strategic partnerships.
- Monitor financial performance of licensing initiatives, adjusting strategies as needed to meet targets.
- Develop pricing and royalty structures that are competitive and profitable.
- Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
- Minimum of 10 years of experience in licensing, business development, or a related field.
- Proven track record of securing and managing high-value licensing deals.
- Strong network within the entertainment, media, and licensing industries.
- Exceptional negotiation and relationship-building skills.
- Ability to think strategically and execute tactically.
- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Ability to thrive in a fast-paced, dynamic environment.
Company Benefits
- Progressive PTO
- Health benefits- Medical, Dental, and Vision
- Paid parental leave
- 401k
- Employee Enrichment Programs
- Summer Fridays
Salary: $125k – 150k
Status: Mobile (3 days in the office, 2 days remote)
Diversity and Inclusion Statement
DIVERSE IS WHO WE ARE
Way more than a box to check, diversity is core to RWS Global culture. We value it, promote it, protect it and hire it. All differences are welcome here. We know for a fact that each employee’s individual background, life experiences, knowledge, self-expression and capabilities are a contribution to our culture, as well as our reputation and achievements.
So bring all of who you are, no questions asked.
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